Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital marketing for the B2B sector has been moving from the experimental stage to a ...

Modern businesses grow faster when they pair cloud-based communication platforms with strategic SEO, ensuring they can both attract customers and serve them efficiently.

NEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business book publishing ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

The rise of AI-generated copywriting and video scripts has been rapid and, in some corners, difficult to keep up with. Marketers who are not yet familiar with generative AI and large language models ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The rise in service activities, increased digital marketing services, and the success of the work-from-home trend enable the Zacks Advertising and Marketing industry to counter the prevailing revenue ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...